“All of this, and everything we have not yet managed to account for, can be taken care of with a simple theorem: that the expression New Media Art identifies an “art world” that is entirely independent, both from the world of contemporary art and any other “art world”. To be comprehensible, the definition of New Media Art must be based on sociology rather than technology.
In other words, the expression New Media Art – like those which preceded it and those which will sooner or later follow it – does not indicate the art that uses digital technology as an artistic medium; it is not an artistic genre or an aesthetic category; it does not describe a movement or an avant-garde. What the expression New Media Art really describes is the art that is produced, discussed, critiqued and viewed in a specific “art world”, that we will call the “New Media Art world”.”