A menu option. Notes on post-digital photography

Texts
Eva and Franco Mattes, The Others, 2011. Video, 137 min, dimension variable. Exhibition view, HEK, Basel 2012

I pick the phone, type the security code, aim straight to the “Camera” app. I raise it in front of me, and when the image I see on the screen convinces me, I press a virtual button. Three times. I open the gallery, choose the picture I prefer, select “Share” and “Instagram”. I frame the image, apply a filter, access the parameters and add some contrast. I proceed by “tagging” a person and adding a couple of #hashtags and a caption, then I share it. Instagram automatically posts my image on Facebook and Twitter. If I am lucky, a cloud of hearts and thumbs will rise around it, maybe a few comments. Maybe someone will download it and do something with it. Or maybe not. But, for sure, some obscure algorithm will use it to collect personal information about me or the person I tagged, and it will be more certain when it will suggest someone else to tag the same person in another image.