“Rather than being a structured world with borders, for art the net is a border territory. It does not have confines, but rather represents a threshold: a point of encounter and exchange for different situations and cultures. Yet even the net has gradually developed its own filters and points of access, with a series of journals, portals and collections that lend authority to a work or an artist due to the simple fact of having produced it, linked to it or talked about it. […] Yet on the net, unlike in the two highly institutionalized worlds described previously, this credibility is a fragile thing, and there is always the opportunity of commanding the same level of attention as these sites offer (or more), but without going through them. The current dynamics of the Web 2.0, in particular, enable new players to enter rapidly into competition with more established situations. […] One reason for this is that the net lacks various “sanctioning” mechanisms that continue to play an important role in the so-called real world […] surfing the net is basically a private experience, and the socializing it offers is organized in a different way to real life. Reputations are never a given, but constantly have to be earned.”