post-medium

Art numerique: un art contemporain

Texts
Exhibition View, Hito Steyerl, Hell Yeah We Fuck Die at Kunstmuseum Basel Gegenwart 2018 / Photo: Marc Asekhame / Courtesy: Andrew Kreps Gallery, New York

Written for and published in: Documents — Collecting digital art — Volume 2–2007–2018, Les presses du réel, Dijion, November 2018. Preface by Florian Bouquet and Marie-Claude Chitry-Clerc. Foreword by Valérie Perrin. Texts by Cécile Dazord and Domenico Quaranta. Co-published with the Espace multimédia Gantner. English — French, ISBN: 978–2–37896–019–3.

“Today, one must struggle, not — as Greenberg did — for the preservation of an avant-garde that is self sufficient and focused on the specificities of its means, but rather for the indeterminacy of art’s source code, its dispersion and dissemination, so that it remains impossible to pin down — in opposition to the hyperformatting that, paradoxically, distinguishes kitsch.” i

Digital art (at the time, mostly identified as Computer Art) came about in the early Sixties as an artistic response to the emergence of the computer and digital media, and as an articulation of one of the most interesting moments in the history of contemporary art — the one that, as it is widely recognized, shaped the contemporary art world and the very notion of contemporary art as we know it. In the effort to go beyond the Art Informel / Abstract Expressionist esperanto, that dominated the previous decade, artists started to look back at the Avantgardes, and to build upon that part of their legacy that was left discarded by the artistic movements active between the two World Wars: their attempt to merge art and life, to bring art everywhere and to make it with all the available means, thus rejecting the traditional media of modern art and experimenting with all available media, either borrowing them from other artistic fields (such as theatre) or from the world of industrial production, mass communication or technological innovation.

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Beyond New Media Art

Book

Link Editions is proud to announce the release of “Beyond New Media Art”, by Domenico Quaranta.“Beyond New Media Art” is the revised, updated version of a book first published in Italian with the title “Media, New Media, Postmedia” (Postmedia Books, Milan 2010). Through the circulation of excerpts, reviews and interviews, the book produced some debate outside of Italy, which persuaded the author to release, three years later, this English translation.

“Beyond New Media Art” is an attempt to analyze the current positioning of so-called New Media Art in the wider field of contemporary arts, and to explore the historical, sociological and conceptual reasons for its marginal position and under-recognition in recent art history. On the other hand, this book is also an attempt to suggest new critical and curatorial strategies to turn this marginalization into a thing of the past, and to stress the topicality of art addressing the media and the issues of the information age.

From the book’s preface: “So what is New Media Art? What does this term really describe? And what has occasioned the schism between this term and the art scene it is supposed to describe? And lastly, what accounts for the limited presence in critical debate of an artistic practice that appears to have all the credentials for representing an era in which digital media are powerfully reshaping the political, economic, social and cultural organization of the world we live in?”

Link Editions is a publishing initiative of the Link Center for the Arts of the Information Age. Link Editions uses print on demand and digital formats to create an accessible, dynamic series of essays and pamphlets, but also artist books, catalogues and conference proceedings. A keen advocate of the idea that information wants to be free, Link Editions releases its contents free of charge in .pdf format, and on paper at a price accessible to all. Link Editions is a not-for-profit initiative and all its contents are circulated under an Attribution-NonCommercial-ShareAlike 3.0 Unported (CC BY-NC-SA 3.0) license.

The Postmedia Perspective

Book

I post hereby the last chapter of the book in English, as it has been published on Rhizome on January 12, 2011. The text is also available in pdf and mobi format (yes, I’m totally into Kindle now 🙂

The following excerpt comes from the final chapter of my book Media, New Media, Postmedia, recently published in Italian by Postmediabooks, who kindly gave Rhizome permission to republish it in English. The book is an attempt to analyze the current positioning of so-called “New Media Art” in the wider field of contemporary arts, and to explore the historical, sociological and conceptual reasons for its marginal position and under-recognition in recent art history.

The starting point of the book is that the label “New Media Art” does not identify an art genre or an art movement, and cannot be viewed – as it usually is – as a simple medium-based definition. On the contrary, a work of art – whether based on technology or not – is usually classed as New Media Art when it is produced, exhibited and discussed in a specific “art world,” the world of New Media Art. This art world came into being as a cultural niche in the Sixties and Seventies, and became a bona fide art world in the Eighties and Nineties, developing its own means of production and distribution, and cultivating an idea of “art” that is completely different from that entertained by the contemporary art world. If you are familiar with Lev Manovich’s distinction between “Duchamp Land” and “Turing Land” (1996), you already get the point. According to Manovich, Duchamp Land (the contemporary art world) requires art objects that are “oriented towards the ‘content’”, “complicated” and that share an “ironic, self-referential, and often literally destructive attitude towards its material”; on the other hand, Turing Land (the New Media Art world) is oriented “towards new, state-of-the-art computer technology,” and produces artworks that are “simple and usually lacking irony” and that “take technology which they use always seriously.” 1 Both art worlds have changed a lot over the last decade, but the distinction is still valid to a point.

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